The audit: what your site really says
Your site runs, but is it working? Plenty of sites lose visitors without anyone knowing where, or why. An audit is the honest assessment: what slows you down, what leaks, what could earn more.
An audit runs on one angle, not on all of them at once. Either the site itself: what Google sees, the speed, the journey, the accessibility. Or the brand: what you promise, to whom, and what a visitor retains. You pick the one that nags you, and we dig into it properly.
What the technical angle covers
The site put under the microscope, and a report to decide from:
- Search: indexing, tags, keywords, ranking on your trade.
- Performance: load speed, Core Web Vitals, behaviour on mobile.
- Experience: journey, friction points, steps that drive people away.
- Accessibility: readability, contrast, keyboard navigation.
- A prioritised, costed report, ranked by impact, not by alert order.
What the brand angle covers
The same rigour, applied to what your site says:
- Positioning: what you promise, to whom, and what sets you apart.
- Identity: consistency of logo, colours and tone from one medium to the next.
- Editorial presence: what you publish, and the voice it gives the brand.
- The customer journey, from first contact through to purchase.
- What a visitor retains after five seconds on the page.
Where an audit stops
The audit says what to do; the rest is doing it:
- Fixing what it points atthat is a rebuild or targeted fixes.
- Reworking the identitythat is branding.
- Rewriting the pagesthat is copywriting.
- Adding a featurethat is bespoke development.
An audit rebuilds nothing. It gives you a map: where you lose, how much, and where to start.
The blind spot almost everyone misses
Audit report
4 angles96 %of sites fail on accessibility, often the biggest blind spot.
One angle, one report. And often a nasty surprise on accessibility.
Accessibility, precisely. In 2024, 95.9% of the world's most visited homepages had detectable accessibility failures, close to 57 per page on average. Contrast too low, images without descriptions, navigation impossible by keyboard.
This is not only a compliance matter: every barrier is a visitor lost, and Google factors it into ranking. An audit brings those blind spots into full light.
What we believe
A good audit does not drown you in reports. At Iggy, we sort: what costs you most, what can be fixed quickly, what can wait. You leave with a list of actions ranked by impact, not two hundred unreadable alerts.
Knowing what is wrong is already half the way.Request an audit
Source: WebAIM Million 2024 (95.9% of homepages with detectable accessibility failures, around 57 errors per page).