The online shop: selling without losing the buyer on the way
Displaying products is not enough. Nearly seven carts out of ten are abandoned before payment, often on one last doubt. An online shop exists for that: lift the doubt, and turn "maybe" into "ordered".
Where do those abandonments come from? Rarely the product. Usually a detail in the journey: a fee that shows up too late, a forced account, one step too many. The cart is full, but something jams at the worst moment.
What an online shop covers
Everything you need to sell, from the first click to the payment:
- The catalogue: product pages, photos, variants, stock management.
- Cart and secure payment, with the methods your customers actually use.
- Orders and deliveries, tracked on the customer side and yours.
- Customer accounts, order history and cart recovery.
- Product SEO, so you are found on what you sell.
- Going live on your own domain, ready to take payment.
Where an online shop stops
So every need gets the right answer:
- Simply presenting your business without selling onlinethat is a showcase site.
- A business tool, a pro area, a management logic of your ownthat is bespoke development.
- The shop's identity (name, logo, visual world)that is branding, upstream.
- Product pages that tempt and reassurethat is copywriting, which we build into the project.
The online shop does one thing well: turning desire into a purchase, without losing it on the way.
The cost of a badly designed checkout
Every extra click between cart and confirmation scares off buyers who had already decided. The reasons for abandonment are known, measured, and almost always avoidable.
Surprise fees
Nearly one abandonment in two (48%) comes from costs discovered too late: shipping, taxes, options.
The endless checkout
Too many steps, too many fields: a journey that drags puts buyers off before the end.
The missing payment method
Not the expected card, no instalments: if the method is missing, the sale goes.
The detail worth 300 million
Create an account
↑ et ils ferment l'onglet
Your cart
No account needed to order.
One button changes, and checkout stops being a wall.
A large American retailer was blocking customers right before payment: no order without creating an account. New buyers found it intrusive, regulars had forgotten their password. Jared Spool's team replaced the "Register" button with a plain "Continue", noting that no account was needed. Sales jumped 45%: 15 million dollars in the first month, 300 million over the year.
No product had changed, no price either. Just one obstacle removed, in the right place.
What we believe
An online shop is judged on the number of obstacles between desire and payment. At Iggy, we aim for the shortest possible checkout: prices stated up front, optional account, payment in a few gestures. Your catalogue creates the desire, the journey must never break it.
A shop that sells, not one more catalogue online.Build my shop
Sources: Baymard Institute (cart abandonment rates and reasons, 2024); "The $300 Million Button" case study, Jared Spool / UIE.